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Crafting the future of action- and outdoor sports: quattro media at ESB-Congress: Sport – Marke – Medien

The event featured awe-inspiring sports personalities like Dani Arnold, André Höflich, Nadine Wallner, Tarek Rasouli, Camilla Kemp, Anja Blacha, Olaf Obsommer and Jan Stratmann – the best of climbing, snowboarding, skiing, surfing, kayaking, and more. At our ESB Panel, the spotlight was on a critical topic: Why do the extraordinary achievements of action and outdoor sports athletes and event organizers often struggle to gain the media attention they deserve?


World of Freesports would like to play a significant part in changing this. One year ago, Mainstream Media AG launched our FAST Channel, World of Freesports and it already breaks boundaries by elevating niche sports and bringing exceptional athletes into the spotlight.


Tim Werner (CEO of Mainstream Media AG): “As soon as the Olympics are over, they’re fighting for recognition, for attention. We want to give them the big screen.”

Peter Hertrampf (CEO of quattro media): “Tim Werner got carried away and founded a FAST Channel with us as content provider and channel partner and so we are visible 24/7.” Further he added ”That is the link, which is the most important in this whole value chain.”


This panel talk was one more step into the future. It’s not just about showcasing the sport – it’s about creating a movement together that brings more fans, partners, and brands into our World of Freesports. Encouraged by the overwhelmingly positive feedback from our stage guests, we are even more inspired to move this platform forward for a global community.


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